One of the hardest parts of this job I am so fond of is establishing yourself as a “brand.”

I know, some people say a writer shouldn’t BE a brand. But having a marketing platform is extremely important.

What exactly is a marketing platform?  Chris Bass gives a great definition of what it is and why you need one here.

Well, the folks at Writer’s Digest are holding a challenge this month to help you get it done. And it’s not too late to start. Catching up to today will be fairly quick and easy, and we can go forward together. 🙂

Just pop over to the There Are No Rules blog and join us!

This is my job for today–to start blogging on a regular editorial/blogging calendar. I have chosen Fridays as the day I will make weekly posts. Hopefully, you will find them of interest.

Today’s entry is a call to arms. Will you accept?